For anyone with a small business who uses advertisements, this also means that your business is going to pay for clicks from people who are not active customers who do not know that they are clicking on an advertisement. Nothing like paying somebody $5 or $10 to read your website blog...

By Cory Doctorow (GPG 0xBF3D9110957E5F4C)

To make this even worse, Google's spent years making it more difficult to distinguish ads from "organic" search results, changing the font and size of the "ad" warning to make it harder to spot, and making the font and color of the ad itself closer to the color of the search results below it. 28/