Culture is a form of data. History is a form of data. Identity is a form of data. That is enough to highlight that folks who don't have to assert themselves due to them being mainlined in society are ambivalent to the data protection of everyone else (it's the French Revolution all over again).
Jacky!People do care about their data; they happen to not use the same language that tech folks use when they're talking about. And frankly, we as tech folks fucked up by fighting for React and JavaScript everywhere (dev happiness) over privacy and safety (user integrity). It's our fault.