BMW spent a couple of years charging monthly to use Apple CarPlay, and tried to sell heated seats by the month. Now, apparently, it has a new way to piss off buyers. Not only did it sell a full-screen ad for the new Spiderman movie, the ad also hijacks the vehicle’s audio system + ambient lighting.
BMW’s Spider-Man Promo Has Drivers Seeing RedAn in-car movie promotion is drawing criticism from owners who say dashboard screens shouldn’t become advertising space for vehicles they've already bought.www.autoweek.com