Had several inquiries about the book, as bookstores are showing it's out of stock or a far off order fulfillment date. This is temporary: A rush second printing is on the way. Thank you for your interest and sorry for the delay. It's a nice problem to have.
J.C. BradburyBook update: The publication date for This One Will Be Different has been pushed to Aug 21 due to a production delay. The encouraging news is that preorders have already exceeded the first printing, so a rush second printing has been ordered.